LandlordAssist is the AI property agent UK landlords actually wanted — certificates tracked, notices drafted, deadlines surfaced before they bite. We designed the product, the marketing site and the interface that makes 30 properties feel like 3.
The audience here was specific — independent landlords managing five to thirty units, often alongside a day job, often one missed gas certificate away from a fine larger than a year of any software. The brief was to make the product feel like a calm pair of hands, not another dashboard demanding attention.
We organised the interface around what’s urgent, what’s coming up, and what can wait, using a quiet red-amber-green system rather than a wall of widgets. Compliance, finances, maintenance and legal notices each have their own clean surface, and the morning briefing meets people where they already are — Telegram, Slack, WhatsApp.
The marketing site mirrors that restraint. No “transform your portfolio” guff, just a straight account of what the tool does, who it’s for, and what it costs. The result is a SaaS site that reads more like a handover note than a sales pitch, which is exactly what this audience responds to.