Kam Freights move goods in and out of the UK for a living. Their old site read like a leaflet. We rebuilt it as a proper sales tool — clear services, clear coverage, clear way to get a quote without ringing the office.
Freight is a trust business. Before anyone hands you a pallet, they want to know you’re real, you’re insured, and you’ll pick up the phone. The brief was to make all of that obvious within ten seconds of landing on the homepage.
We led with the operational stuff — what they move, where they move it, and the routes they actually run. The visual system uses heavy type, a tight industrial palette and quiet motion, so the site feels like the kind of company you’d hand a shipment to rather than one chasing design awards. Service pages are structured so a logistics manager can scan them at speed and still find the answer.
Underneath, the URL structure and metadata were rebuilt around the searches their customers genuinely make — freight forwarding, customs clearance, UK to Europe haulage. The site now does the early qualifying work the team used to do over the phone.